Action and Media Tactics/Sparky Tools

Tactics and Ideas for December 7 Actions: Community solutions cool the planet.


Direct Action Ideas:

These ideas are meant to embody resilience and resistance as the people take back the power to remake our communities in ways that address the root cause of climate disruption. WARNING: Some of these involve the risk of arrest so plan to keep those who can’t/don’t want to risk arrest safe.

  • Take over public or private land and plant a garden.

    • Public could be in front of city hall where you are making a statement about how our resources should be used. Or an unused lot owned by the water district or the median in the middle of the street or ripping out pavement.

    • Private land could be the grassy strip outside of a fast food restaurant or it could be someone’s front lawn (either a target or a friendly neighbor).

  • Take over the roof of a big box retail store and install rooftop garden or water catchment. Demand eminent domain of big box rooftops for public use: solar panels, gardens, water catchment, etc.

  • Related media tactics:

    • No more than 3 days before your action, give an exclusive to your most trusted TV reporter. Tell them that you are planning an undisclosed action at xx date and xx time. Get their cell phone number and text them the location with enough time for them to get their to cover it.

    • Get a press release ready to send immediately after the action with photos or video

    • Get members and allies to document the action for social media viral distribution – share these videos, blogs and photos on LVC website (link coming soon)



  • Show Powerpoint developed to explain the Cochabamba Protocol (see link)

  • Use other training tools from IEN or Movement Generation (see links)

  • Stream in video from caravans to make connection between frontline communities on road to Cancun. (see video links that will be updated)

  • Small group discussion about what we would do to remake our communities and how that would address climate disruption.

  • Replicate people's assembly in Cochabamba / locals working it out. (Could also do this in a public place like in front of the city or state or federal building.)

  • Combine with Media event (tips forthcoming)

  • Education about global movements and local opportunities/resources

  • Show videos of Pablo Solon, others about the Cochabamba People’s Agreement and Rights of Mother Earth

  • Hands-on workshops around food, health, and community resiliency (ex. indoor container gardening, food preservation)

  • Linking with international and local via food - Via Campesina and food sovereignty work, local food justice opportunities, over a free community dinner

  • Having teach in at a local green jobs training program

  • Related media tactics:

    • At least 1 week before (ideally 2), reach out to feature reporters that you have relationships with, or cold call feature reporters who write for local websites, your local paper's sunday magazine, local magazines, local radio and TV stations etc. Call them and explain what's happening to see if they'd be interested in covering the event as a feature or human-interest story. Invite them to learn with the community at the teach-in.

    • 1 week before, send educational press packets to these reporters with a press release telling the story of your work and its relation to climate justice, and how this teach-in fits into that story. Include sample educational resources you will use in your teach-ins.

    • Document with blogs videos photos and audio, post to your social media sites and to the LVC website (link coming soon)


Guerilla Theater

  • Gameshow with doors-- featuring false solutions and real solutions.

  • Trojan horse theater piece – REDDS is like a Trojan horse. They get you to sign away your forests as if it is a gift and then the little devils come out from underneath and get you with the details.

  • Cancun Negotiations spoof. Folks put up “REDD” cards like in futbol.

  • REDD herring theater piece – REDDs are a red herring that distract attention from the real problem that carbon market policies are false solutions.

  • Related media tactics:

    • 1 week before, send a media advisory to local media including any local wire services or bureau offices of AP, Reuters etc. that might be in your area – include descriptions of action visuals they can expect to see. Make followup recruitment phone calls 3 and 2 days before and morning of your action.

Visits to Decision-Makers

  • City Hall Visits—Ask the mayor/city to adopt the Cochabamba People’s Agreement.

  • Delegations to deliver petitions to decision-makers

  • Related media tactics:

    • Write an op-ed for your local paper urging decision-makers to pass a resolution to adopt the Cochabamba People's Agreement or other climate justice demand.

    • Reach out to local radio and TV stations and invite them to cover your visit live, or to wait outside if this is not possible so you can hold a press conference framing the results of the visit


Press Conference

  • Hook must be tied to UN negotiations b/c press conferences only work as statements on something that is already big news. It also helps if you have a public report or report card or some other tactic like this to release if you are going to have a press conference. Eg. “[Your area] communities critique Cancun UN negotations, release report on local solutions for climate justice”

  • Hold a Press Conference in front of a site that demonstrates real or false solutions. Target ethnic media by having spokespeople who can give interviews in different languages.